Chelsea Mortgage
Property Finance Choices
Guiding you to acquire the ideal funding at the most advantageous rate and in a timely manner for your home buying, remortgage, or business requirements.
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About Property Finance Choices
Welcome to Property Finance Choices, your trusted mortgage broker, here to assist you in making informed decisions for your property financing needs. Whether you are a first-time homebuyer, looking to remortgage, or seeking investment opportunities, we are dedicated to providing personalised solutions tailored to your unique financial circumstances.
At Property Finance Choices, we understand that navigating the complex world of mortgages can be overwhelming and time-consuming. Our team of experienced and qualified mortgage advisors is here to simplify the process for you. We take the stress out of finding the right mortgage by offering expert guidance and a wide range of services to suit your requirements.
Our commitment to transparency and customer satisfaction sets us apart. As independent mortgage brokers, we work with a diverse panel of lenders, ensuring you have access to a comprehensive selection of mortgage products, including fixed-rate, variable-rate, and specialised mortgages. With our assistance, you can compare rates, terms, and features to secure the most competitive and suitable deal for your needs.
Specialist Local Mortgage Broker
A Decision in Principle (DIP), also known as an Agreement in Principle (AIP) or Mortgage in Principle (MIP), is a document or statement provided by a mortgage lender that indicates how much they are willing to lend you based on an initial assessment of your financial situation. While it is not a guarantee that you will be approved for a mortgage, it serves several important purposes and benefits for potential homebuyers:
Get your Free Decision in Principle certificate hereRange of Lenders
Access to a whole range of lenders providing you the most competitive offers.
Dedicated Case Handler
Have just one point of contact to ensure a smooth process.
No hidden costs!
We charge a one time application fee and we sometimes receive commission from a 3rd party lender with full transparency.
Local Expert Guidance
We have been working in this local area for more than 5+ years we understand all the local market trends providing you the best service.
Mortgage Enquiry
Residential Mortgages | HMO | BTL | Refinance | Bridging Finance | Development Finance










Want to start viewing properties?
If you wish to start viewing properties you must first get a Decision in principle this is to show that you can financially afford it. Simply fill in a short 10 minute form below to have a certificate emailed to you.
We are Looking for Introducers.
We are always on the hunt for new people to refer us clients in return we offer a high referral fee which your own ability to track the applications in real time.
The Application Process
Compare and Check
Let us compare the latest mortgage deals for you over the phone, or do it yourself in real-time online using our online application portal.
Apply Online
You won't have to tell us any info twice, we'll keep it and put it in the form so you can check it and apply by phone or online.
Track and Complete
Track your application online 24/7. We'll even appoint a dedicated case manager who'll do all the legwork for you. We will keep you updated every step of the way all the way up until completion.
Voted Chelsea's Trusted Mortgage Broker 5 Years in a row!
Our Partners

Marsh & Parsons is a London estate agent delivering local know-how and better results for buyers, sellers, tenants and landlords.
When you work with Cluttons, you tap into a team of highly motivated property specialists, each one bringing their own expertise and experience to the task of realising your property vision.

Maskells was founded in 1965 by Tim Maskell and is woven into the very fabric of The Royal Borough.
Everything we do is personal and bespoke. We bring people and property together, something we have been doing for 150 years.
Diligent and trustworthy professionals work to create and maintain a business that strives to provide innovative real estate solutions to our clients at a local, national and international level.
We know what it takes to deliver success for our clients. It’s really quite simple: it’s a combination of what we do and how we do it.
Frequently Asked Questions
Generally, yes, provided you can put down a good deposit, afford the mortgage in terms of income, and your income is steady and has been for some time (lenders will generally look at your tax return over the past three years). Self-employed mortgages generally tend to be more challenging to arrange if you approach lenders without the help of a mortgage broker. Lenders view self-employed borrowers as riskier than employed borrowers, especially if you want a mortgage of £500,000 or more. PFC has a track record of helping self-employed individuals to borrow significant amounts, connecting you with lenders that can look at things like directors loans that you will eventually pay yourself back or recent changes to your business that have dramatically increased your income.
A remortgage is the process of replacing your existing mortgage with a new mortgage from another lender without buying a new property. Your ‘new’ lender will pay off your ‘old’ lender, and you then make monthly repayments to this new mortgage provider, usually at a better rate or benefitting from more advantageous terms.
No. However an alternative solution is auction finance. Auction finance is used because most mainstream lenders can’t offer traditional mortgages within the 28 days you will usually have to pay off the remaining property amount after the auction. You can arrange auction finance and draw down funds very quickly, especially if you have in principle offers and have started working with a lender to organise paperwork before the auction. Auction finance can be completed very quickly – even in as little as a few days or a week – meaning you can meet the very short turnaround between the auction and the deadline for payment. You can either refinance auction finance with a long-term lending option like a mortgage or pay off the loan through a liquidity event.
Chelsea Mortgage Broker - Our Services
Property Finance Choices are professional mortgage brokers founded in 2022 with more than 25+ years experience across the team.
We have access to all lenders including high street banks, multinational private banks, specialist lenders and funds, private offices and high net-worth investors.
Our Core Services Are:
– Buy to Let Mortgages (for single properties, portfolios and multi-unit blocks)
– Bridging Finance (1st and 2nd charge for residential or commercial properties)
– Development Finance (for high-value single units, multi-unit blocks, commercial property including offices, hotels, retail, student accommodation and PRS)
– Developer Exit Loans (to refinance recently completed development schemes)
– Commercial Mortgages (offices, retail, hotels, restaurants, for investment or owner occupation)
– Borrowers can be personal names or Ltd company / corporate structures and UK or overseas nationals
– Our core business is in London, but we cover all of the UK and also arrange finance for European real estate
– Remortgaging finance to match your needs and achieve a better rate
– Working with HNW Individuals and Companies to acquire and source exclusive funding
We also provide advice around all forms of insurance to pay out in the event of an accident, illness, injury or death to make sure you and your family are protected against whatever life throws your way.
Blogs

Use a loan-to-value ratio calculator to look at the higher end of your mortgage possibilities
Use a loan-to-value ratio calculator to look at the higher end of your mortgage possibilities Introduction Understanding one’s options when home buying can be a real challenge, especially regarding how much one qualifies for. Two primary tools can be singled out among the sources listed above: Loan to Value (LTV)

The All New Loan to Value Mortgage Calculator Unlocking the Code to Home Buying
The All New Loan to Value Mortgage Calculator Unlocking the Code to Home Buying First-time buyers of homes are often bewildered by the world of mortgages, which is why it is essential to know some basics. Among them, the most important instrument to facilitate this process is the loan-to-value (LTV)

How British households can finance a smart home with a free Loan-to-Value Calculator, UK
How British households can finance a smart home with a free Loan-to-Value Calculator, UK Free Loan to Value (LTV) Calculator basics Surviving a mortgage usually requires specific guidelines, one of which is the Loan Value ratio, abbreviated as LTV. Fortunately, there is a gadget that makes this more accessible, and